 Command entry:
Command entry:  
  Material Editor
 Material Editor  Standard material
Standard material Shader Basic Parameters rollout
 Shader Basic Parameters rollout  Choose Phong from the drop-down list.
 Choose Phong from the drop-down list.
             Command entry:
Command entry:  
  Material Editor
 Material Editor  Raytrace material
Raytrace material Raytrace Basic Parameters rollout
 Raytrace Basic Parameters rollout  Shading drop-down list
 Shading drop-down list  Choose Phong.
 Choose Phong.
            Phong shading smoothes the edges between faces and renders highlights realistically for shiny, regular surfaces. This shader interpolates intensities across a face based on the averaged face normals of adjacent faces. It calculates the normal for every pixel of the face.

Phong-shaded highlights are typically less regular than Blinn highlights.
Phong shading can accurately render bump, opacity, shininess, specular, and reflection maps.
The Blinn and Phong shaders have the same basic parameters.