Command entry:
Material Editor
Standard material
Shader Basic Parameters rollout
Choose Oren-Nayar-Blinn from the drop-down list.
Command entry:
Material Editor
Raytrace material
Raytrace Basic Parameters rollout
Shading drop-down list
Choose Oren-Nayar-Blinn.
The Oren-Nayar-Blinn shader is a variant of the Blinn shader. It contains additional "advanced diffuse" controls, Diffuse Level and Roughness, that you can use to give the material a matte effect. This shader is good for matte surfaces such as fabric, terra cotta, and so on.

Oren-Nayar-Blinn shading typically has a matte appearance.