You can use the Edit preset button to create and save custom presets with options that you define.
Access the Edit/Save preset options with the Edit button in the FBX Exporter UI.
The 3ds Max FBX Plug-in stores custom presets in a file so you can share them with other users. For more information, see Storing presets.
For more about creating and editing presets, see Creating a custom preset and Editing a preset.