The 3ds Max FBX Plug-in has one export workflow preset:
Autodesk Media and Entertainment is the default preset for the 3ds Max Exporter.
If you change a preset, the preset field displays User defined, to show that the preset differs from its default state. The plug-in saves the User defined state in a temporary file so that the settings are the default the next time you use the plug-in.
You can also use Edit Save preset to save your settings as a custom preset. See Creating a custom preset and Editing a preset.