You can create your own preset with options specific to the kind of import or export you want to perform. You can also modify existing presets with custom option settings and UI layouts using the Edit preset mode. See Editing a preset.
You cannot save Bake Animation Start/End/Step values in presets. The 3ds Max FBX Plug-in always derives these values from the scene being exported. For more information, see Preset Bake Animation settings.