The 3ds Max FBX plug-in includes two import workflow presets:
The default preset is based on the application version you are using. If you use 3ds Max, Autodesk Media and Entertainment is the default preset. If you use 3ds Max Design, Autodesk Architectural (Revit) is the default preset.
If you change a preset, the preset field displays User defined, to show that the preset differs from its default state. You can find the User defined states in a temporary file so that the settings are the default the next time you use the plug-in.
You can also use Edit > Save preset to save your settings as a custom preset. See Creating a custom preset and Editing a preset.