You can use the Edit preset button to create and save custom presets with option settings that you define.

Access the Edit/Save preset options through the Edit button in the FBX Importer UI.

The 3ds Max FBX plug-in stores custom presets in a file so you can share them with other users. For more information, see Storing presets.

For more about creating and editing presets, see Creating a custom preset and Editing a preset.