When you are ready to convert a NURBS surface to a subdivision surface, see Convert a NURBS or polygonal surface to a subdivision surface.
Some NURBS properties do not convert
If you create subdivision surfaces from the following types of NURBS surfaces, you may get unexpected results.
Consider converting to a polygon mesh first
A subdivision base mesh created from NURBS will probably be too dense, and NURBS models are typically made of different surfaces that must be converted individually and then attached.
By using Modify > Convert > NURBS to Polygons first, you can reduce and attach the polygon mesh before converting to a subdivision surface.
Use the following options with 
                        Modify > Convert > NURBS to Polygons >   to convert
               NURBS surfaces to a polygon mesh suitable for use as a subdivision
               base mesh:
  to convert
               NURBS surfaces to a polygon mesh suitable for use as a subdivision
               base mesh:
            
If you converted multiple NURBS surfaces, use 
                        Mesh > Combine to
               merge them into a single polygon mesh. Then use 
                        Edit Mesh > Mergeor 
                        Edit Mesh > Merge Edge Tool to
               merge internal border edges. To show border edges clearly, choose 
                        Display > Polygons >
               Custom Polygon Display >   and turn
               on Border Edges.
  and turn
               on Border Edges.