Command entry:
Create panel 
(Helpers)
Object Type rollout
Crowd
Setup rollout
Behaviors group
Click the New button.
Select Behavior Type dialog
Wall Seek Behavior
The Wall Seek behavior uses a grid object to attract delegates. When influenced by the Wall Seek force, delegates turn until they're heading toward the grid. It's useful for moving objects toward a rectangular area, such as a doorway.
You can set the grid to attract from either side or both sides, and optionally specify a maximum distance for attraction. You can also set the behavior to act as though the grid extends infinitely along its plane.

Determines whether delegate direction as influenced by the behavior is calculated by an angular method or a force method. Default=Angle.
Applies a force to the delegate based on the angle between the delegate's current direction and the direction it would need to take in order to be moving directly toward the target.
The magnitude of the force is greatest when the delegate is moving away from the target, and needs to turn around. It can be as little as 0 when the delegate is directly approaching the target.
Determines whether the grid attracts from its positive-axis side, its negative-axis side, or both.
To determine which is the positive-axis side, select the grid, and then set the reference coordinate system to Local (the default system is View). Look at the grid in a viewport and check the direction of the Z-axis arrow. This arrow determines the positive-axis direction. The opposite direction is the negative-axis direction.
Use the distance settings to activate the Wall Seek behavior only when the delegates are within a specific distance from the target. The relative strength of the behavior increases from 0 percent at the outer distance to 100 percent at the inner distance.
The rate at which the attracting force diminishes between the Inner Distance and the Outer Distance. Default=2.0.
A value of 1.0 indicates a linear falloff. Higher values cause the strength to fall off to zero more rapidly with distance, thus focusing its effect closer to the Inner Distance. Lower values reduce the rate of diminishment, with a Falloff setting of 0.0 indicating that the strength is the same at the Outer Distance as it is at the Inner Distance.