3ds Max is a truecolor program. When you pick a color in 3ds Max, you are specifying 24 bits of color data, which provide a range of over 16 million colors.
Object wireframe colors are used primarily as an organizational tool. Object naming strategies, named selection sets, and object wireframe color strategies provide a rich set of tools for organizing even the most complex scenes.
You can use two dialogs to specify colors:
The Layers functionality lets you organize your scene and can also be used for assigning object colors. For more information, see Manage Layers Dialog .
The Object Color dialog contains two preset palettes of colors that you use to set an object’s wireframe color. This is also the surface color you see in a shaded viewport.
The Color Selector dialog lets you specify a custom color parameter in 3ds Max. You can work simultaneously with three different color models to help you zero in on the exact color you want.
The Color Clipboard utility stores color swatches for copying from one map or material to another.