You load logos from the Desktop. You can use a logo so that it appears on every frame in a clip. Also, you can use logos in text rolls to credit sponsors, contributors, and products. Place a logo directly in a paragraph and then set text formatting properties for the logo.
Logos can be in a variety of formats, which are available when you choose Import Image in the Library menu. See Importing and Soft-Importing Image Files.
To insert a logo in a paragraph:
The logo is inserted at the cursor position in the text layer.