The motion blur curve controls the sample weight over the scope of the motion blur. The point on the left is the weight of the first sample and the point on the right is the weight of the last sample. By changing the curve, you can create custom motion blur effects such as a Gaussian blur.
As with the Channel Editor, you can add keyframes to the motion blur curve using Add mode, move keyframes with Move mode, and modify the curve's shape using tangent handles.