This creates a Radial field. See Work with radial fields.
Specifies how the radial field’s effect diminishes with Attenuation. A value of 1 causes the effect of the radial field to drop quickly to zero when an object approaches the Max Distance from the field.
A value of 0 causes the effect of the radial field to gradually approach (but never reach) 0 as it approaches the Max Distance from the field. Specifically, the force at any position is determined by the ratio of the distance and Max Distance. If you use a value between 0 and 1, Maya uses a linear blend between the two attenuation effects.
Sets where the field emanates from the object. If you turn on Apply Per Vertex, each individual point (CV, particle, vertex) of the chosen object exerts the field equally at full strength. If you turn off Apply Per Vertex, the field is exerted only from the average position of the specified points.
If you are using the Attribute Editor, open the Special Effects section to display the Apply Per Vertex attribute.