In Autodesk 3ds Max 2012, you can choose among visual styles.

The default style, Realistic, is comparable to the result from a hardware rendering. Other styles have effects that mimic artwork created by hand with (for the most part) more traditional media. These illustrations show the kinds of effects you can achieve.

Realistic (the default style)

Ink

Color Ink

Acrylic

Tech

Graphite

Color Pencil

Pastel